Corporate SHADE

Social

For a hot second, Amazon was set to bring its HQ2 to New York.

That’s nice and all, but IBM’s been here for over a century. So we convinced IBM to hit back with the ultimate passive-aggressive, backhanded compliment. IBM even built a landing page to rub it in. It’s the most provocative voice IBM’s adopted in a long time.

IBM’s CMO tweeted it directly to @Amazon. The pettiness is real.

Dr_mzlIW4AgmZEC.jpg
 
HQ2_FB1.jpg
HQ2Tweet1.jpg
HQ2Tweet2.jpg