Art Director. Often a Copywriter. Let's just settle on Creative.
I grew up in Texas, liking things that people in Texas didn't like. So I headed up to the Northeast, where I went to college and honed my inclination to think about things most people would say aren't worth thinking about.
I've always been attracted to finding ideas and behaviors that have escaped scrutiny and cracking them open, seeing what they're made of, and forming my own opinion.
I love advertising because it's an opportunity to question. To get to the root of the problem. That's why the best ads are, in my mind, often not ads at all—they're solutions. Interesting, disruptive, meaningful solutions. And often the simplest ones, at that.
Merkley+Partners | Barbarian | CP+B | Mother | Deutsch | Ogilvy